White Papers

What good is your white paper, if few understand what you’re saying?

Your white paper shows your company’s expertise and authority in your field. True, jargon and technical talk demonstrate this expertise. But if your paper is hard to understand, readers will get frustrated and quit after three sentences.

They will click the back arrow and find their answers elsewhere.

You want your reader to stay with you till the end—where your company information is. That’s why you’ve made the effort, to begin with.

A white paper that isn’t understood might as well be a white paper.

Your Best Story can help you turn your white paper into an engaging story that will keep potential customers reading until the last page.

We edit your white paper into clear, concise, and powerful language. This usually means a line or developmental edit. We don’t start off looking at spelling and grammar, but rather word choice, register (level of formality), and structure.

Of course, also spelling and grammar have to be perfect. Therefore, Your Best Story works in separate passes: the final pass is copyediting—which assures a high-quality, error-free final product.

I want a discovery call!

Pictures: White Paper in the Field by Eva Elijas from Pexels ; Woman Studying Graphs by RODNAE Productions from Pexels.